Yáneken is the official distributor of HOKA in Chile. Born in the French Alps in 2009, HOKA specializes in high-cushion running and trail shoes.
Yáneken opened the country's first HOKA store at Costanera Center in October 2024, and in June 2026 added Parque Arauco, with a Foot Scanner that measures the foot to recommend the right model. Together with Brazil, Chile is the only market in South America with official brand stores.
HOKA milestones
- 2009
HOKA is born in the French Alps.
Majos ↗ - 2020
Already part of Yáneken's performance portfolio.
RunChile ↗ - 2024
Opens the first HOKA store in Chile, at Costanera Center.
Majos ↗ - 2025
Opens its second store, HOKA Marina, in Viña del Mar.
G5noticias ↗ - 2026
Opens its third store, at Parque Arauco, with a Foot Scanner.
Read the story (ES) →
Notable stores
HOKA Costanera
Cenco Costanera, Providencia
The first HOKA store in Chile: 110 m² on the fourth floor, opened in October 2024.
HOKA Marina
Mall Marina, Viña del Mar
90 m² with more than 100 products, opened in October 2025.
HOKA Parque Arauco
Las Condes
151 m² on level 2, opened in June 2026, with a Foot Scanner that measures the foot to recommend the right model.
Where to find us
- Metropolitana · 2
- Valparaíso · 1
HOKA in pictures
In the press
FashionNetwork · June 17, 2026
HOKA suma su tercera tienda en Chile y convierte al país en su segundo mercado con presencia oficial en Sudamérica ↗Majos · June 12, 2026
Nueva tienda HOKA en Parque Arauco: innovación y running ↗G5noticias · October 3, 2025
HOKA inaugura su segunda tienda en Chile con la apertura de HOKA Marina en Viña del Mar ↗Majos · October 18, 2024
HOKA abre su primera tienda física en Chile y la tercera en Latinoamérica en Mall Costanera Center ↗
Frequently asked questions
Who distributes HOKA in Chile?
Yáneken is the HOKA distributor in Chile and runs the HOKA stores and the online store cl.hoka.com.
Where are the HOKA stores in Chile?
At Cenco Costanera (Providencia), Mall Marina (Viña del Mar) and Parque Arauco (Las Condes).
What is the HOKA Foot Scanner?
A scanner that measures the length, width and instep height of the foot to recommend a model based on your stride and discipline. It is at HOKA Parque Arauco.
Since when have there been HOKA stores in Chile?
Since October 2024, when the first one opened at Costanera Center.