JOIA Estudio
Art direction and production
The studio behind campaigns and pieces for brands such as adidas Chile and Umbro. Its history with Yáneken goes back a long way: JOIA's founders created Bold's brand identity.
See the studio →- 2007
- born in Santiago
- 65
- print issues
- 2,000+
- artists interviewed
- 200,000+
- copies sold
The magazine that documents the street
Founded by Álvaro Fierro and Pablo Bahamonde, JOIA has spent 19 years publishing photography, fine arts, design, film, illustration and sneaker culture with an editorial line that is “committed, documentary and contemporary”. Sixty-five print issues and more than two thousand artists interviewed, from Santiago to São Paulo.
Recent stories
Ignacio “La Jaula” Bahamondes
The Chilean UFC fighter stars on the cover of JOIA 65 and in the short film “Un Cuento de Hadas al Fin del Mundo”, with adidas Chile.
Alfredo Castro and Pablo Chill-E
“Únicos en su especie”: Chile's most respected actor and the trap star, together in a short film for JOIA 64.
Bryan Yonki
“El pincel contra la máquina” (the brush against the machine): painting versus artificial intelligence.
Steven Moreno
“Jóvenes neas contra el no futuro”: photographs of Chile's young subcultures.
Santiago Snap!
Francisca Pinochet's archive of the urban tribes of 2000s Santiago.
Paolo Bortolameolli
The orchestra conductor and his vodcast “Sin Batuta”: art, too, is something you direct.
Únicos en su especie
Alfredo Castro and Pablo Chill-E, two generations of Chilean art face to face, in the short film from JOIA 64.
JOIA Market
From paper to apparel
Own collections, collaborations such as JOIA FC × Umbro, magazine subscriptions and a selection of international publications, shipped across Chile.
Go to the market →Part of Yáneken
Partners since 2023
In 2023 Yáneken became JOIA's majority partner, with its founders leading the magazine, the studio and the market. We don't just sell street culture: we publish it.
joiamagazine.com →