October 2, 2026
Bold opens a new store at Parque Arauco
The new store, in the Zona Nueva on the first floor, brings together a selection from Nike and Jordan to Salomon and New Balance, with a JOIA corner.
Read more (ES) →October 2, 2026
Locker Outlet adds four stores in 2026
The group's outlet concept arrived at Patio Outlet La Fábrica, VIVO Outlet Parque Los Toros, Mallplaza Premium Outlets Concepción and Parque Arauco.
Read more (ES) →August 29, 2026
Yáneken runs on its own artificial intelligence across all its stores
The group behind Belsport, Bold and Drops now runs on AI built in-house: four products in production across all its stores.
Read more (ES) →August 29, 2026
How we built Iris: the AI that runs our stores over WhatsApp
No apps, no training: store teams send a photo and get a verdict in under 10 seconds.
Read more (ES) →August 29, 2026
Bold: the concept that brought Seoul's energy to Chilean retail
Yellow lattice facades, Hangul signage and cherry blossoms: this is what Yáneken's bet on streetwear with an identity looks like.
Read more (ES) →August 29, 2026
Bold opens a new store at Mallplaza Los Dominicos with the Asian Vibes concept
The new store, on the mall's first floor, is inspired by Asian culture: design, aesthetics and trends in one space.
Read more (ES) →June 4, 2026
HOKA opens its third store in Chile, at Parque Arauco
151 m² on the second floor, with the running, trail, recovery and lifestyle lines, and a Foot Scanner that measures the foot to recommend the right model.
Read more (ES) →February 16, 2026
Belsport opens its first flagship at Mallplaza Vespucio
290 m² with more than 6,000 footwear and accessory products, and a layout designed for discovery.
Read more (ES) →
In the press
FashionNetwork · June 17, 2026
HOKA suma su tercera tienda en Chile y convierte al país en su segundo mercado con presencia oficial en Sudamérica ↗Majos · February 16, 2026
Belsport inaugura su primera tienda Flagship en Mallplaza Vespucio ↗The Clinic · December 19, 2025
“Una curatoría elevada”: Grupo Yáneken, uno de los mayores conglomerados multimarca del país, irrumpe en el MUT con una tienda Drops ↗BioBioChile · August 4, 2023
Team Chile y Oakley cierran alianza de cara a los Juegos Panamericanos ↗Diario Financiero · May 20, 2023
Grupo Yáneken compra revista urbana Joia ↗Forbes Chile · August 11, 2022
Yáneken, matriz de Bold, abre tienda de mil metros cuadrados en el Costanera Center, la más grande de la empresa en Latinoamérica ↗Emol · October 13, 2021
Antihuman: nace en Chile una tienda juvenil, consciente, inclusiva y diversa ↗