Skip to content

Chile's first AI-first retail company

Yáneken (YNK) is the retail group behind Belsport, Bold, Drops, Bamers, The Lab and more — and the official operation of HOKA and Oakley in Chile. Our claim: because we brand.

136
stores across Chile
11
brands and concepts
US$230M
in annual revenue
#2
largest multi-brand retail group in Chile

Our brands

11 brands and retail concepts across sports, streetwear and technology, from flagship stores in Parque Arauco and Costanera Center to 136 stores from Arica to Punta Arenas:

AI built in-house, running in production

We don't buy AI — we build it. 6 products born inside Yáneken run our daily operation across 136 stores: four flagships for stores, buying, marketplaces and pricing, plus Atlas and Meridian, the systems behind our real estate and our P&L.

  • Iris

    Retail AI

    The retail operating layer that runs on WhatsApp: store teams send a photo or a voice note and Iris checks campaigns against the brand standard, opens and routes maintenance tickets and answers customer reviews. No apps, no training.

  • Delphine

    Demand Forecasting

    Pre-season footwear buying decisions: from a single photo of a model that has not launched yet, it predicts weekly sell-through by store cluster, sizes the order and returns a buy/pass verdict with a calibrated uncertainty band.

  • Octavius

    Marketplace Ops

    AI automation platform for marketplace operations: it orchestrates multi-channel workflows, removes manual work and keeps e-commerce running at scale, in real time.

  • Cerebro

    Pricing Intelligence

    Competitive price control for multi-unit retail: it centralizes official and competitor prices with evidence per source, checks SAP against the storefront every day and flags exposed products before they cost margin.

  • Atlas

    Retail Real Estate

    The platform that connects real-estate management with each store's profitability: it centralizes leases, rent terms and expiries; organizes openings, closures and relocations; and simulates the impact of new commercial terms on results. A shared view of the portfolio to negotiate rents and assess investments with traceable information.

  • Meridian

    Management P&L

    The platform that connects the income statement with operations: monthly P&L by brand, store and GL account, budget vs. actual and four-wall profitability for every point of sale, with traceable allocation of central costs. A single source of truth for openings, closures and renegotiations.

Work with us

Brand distribution for Chile, wholesale, mall expansion or press — see how we partner or write to us:

[email protected] · [email protected] · Store list

Av. Presidente Kennedy 7900, Vitacura, Santiago de Chile · +56 2 2433 6600 · CEO: Sebastian Gebhardt