Bold is Yáneken's streetwear chain: sneakers and urban apparel from the leading global brands, for men, women and kids. Inspired by Seoul's retail scene, its identity shows in its yellow lattice facades and its hangul signage.
Its 1,000 m² flagship at Costanera Center, opened in August 2022, is the group's largest store. Beyond its stores, it sells on bold.cl, with in-store pickup.
Bold milestones
- 2014
Belsport creates Bold and opens its first store, at Parque Arauco.
Bold on Instagram ↗ - 2022
Opens its Costanera Center flagship: 1,000 m² on the third floor, with a robotic click & collect system.
Forbes Chile ↗ - 2025
Opens at Mallplaza Vespucio, with more than 800 m².
Mallplaza ↗ - 2026
Launches BOLD SUMMER EDITION, its own sneaker culture magazine.
Majos ↗ - 2026
Opens a store at Mallplaza Los Dominicos with the Asian Vibes concept.
Read the story (ES) → - 2026
Returns to Parque Arauco, the mall where it opened its first store.
Read the story (ES) →
Notable stores
Bold Costanera Center
Providencia
1,000 m² on the third floor, opened in August 2022, with robotic click & collect and a space dedicated to Retro Basket.
Bold Mallplaza Vespucio
La Florida
More than 800 m², opened in August 2025.
Bold Parque Arauco
Las Condes
Level 1, Zona Nueva (2026), in the mall where the brand was born.
Bold Mallplaza Los Dominicos
Las Condes
Asian Vibes concept (2026).
Where to find us
- Metropolitana · 18
- Antofagasta · 2
- Coquimbo · 2
- Biobío · 2
- Los Lagos · 2
- Tarapacá · 1
- Valparaíso · 1
- O'Higgins · 1
- Maule · 1
- La Araucanía · 1
- Los Ríos · 1
- Arica y Parinacota · 1
Bold in pictures
In the press
Majos · February 20, 2026
BOLD SUMMER EDITION: La nueva revista que define la cultura sneaker ↗Chócale · August 14, 2022
BOLD abrió su tienda más grande: Está en el Costanera Center y tiene 1.000 m2 ↗Forbes Chile · August 11, 2022
Yáneken, matriz de Bold, abre tienda de mil metros cuadrados en el Costanera Center, la más grande de la empresa en Latinoamérica ↗Majos · August 11, 2022
Apertura nueva tienda Bold en Costanera Center ↗
Frequently asked questions
Which brands does Bold sell?
Sneakers and apparel from Nike, Jordan, adidas Originals, New Balance, Puma, Salomon, Carhartt, Converse and Levi's, among others, plus JOIA.
Where is Bold's largest store?
At Costanera Center, Providencia: 1,000 m² on the third floor, opened in August 2022.
Where are the Bold stores?
In malls across Chile, including Costanera Center, Mallplaza Vespucio, Parque Arauco and Mallplaza Los Dominicos. The full list is in Yáneken's store directory.
Can I buy on bold.cl and pick up in store?
Yes. bold.cl offers in-store pickup.