Belsport is the group's multi-brand sports chain and one of the two companies that gave rise to Yáneken: its first store opened in 1985 on Paseo Ahumada.
Today it outfits the whole family with sneakers, apparel and accessories for running, football, basketball, outdoor, training and everyday wear, in stores from Arica to Punta Arenas (including its outlet format) and on belsport.cl, with in-store pickup.
Belsport milestones
- 1985
Pedro Rishmague opens the first Belsport store on Paseo Ahumada, steps from Plaza de Armas.
La Tercera ↗ - 2014
Creates Bold, its streetwear chain.
Discover Bold → - 2019
Creates Drops, to bring exclusive launches and collaborations to Chile.
Discover Drops → - 2020
Grupo Belsport merges with IGS Group and Yáneken is born.
RunChile ↗ - 2025
Turns 40, with a celebration together with Mallplaza.
Mallplaza ↗ - 2026
Opens its first flagship, at Mallplaza Vespucio.
Read the story (ES) →
Notable stores
Belsport Mallplaza Vespucio
La Florida
The brand's first flagship (February 2026): 290 m² on the first level, with more than 6,000 units across sneakers and accessories and a guided path through display zones.
Belsport Ahumada
Santiago Centro
On Paseo Ahumada, the street where the brand was born in 1985.
Where to find us
- Metropolitana · 26
- Biobío · 6
- Coquimbo · 5
- Antofagasta · 4
- Maule · 4
- Los Lagos · 4
- Valparaíso · 3
- La Araucanía · 3
- Atacama · 2
- O'Higgins · 2
- Los Ríos · 2
- Tarapacá · 1
- Magallanes · 1
- Arica y Parinacota · 1
Belsport in pictures
In the press
FashionNetwork · February 20, 2026
Belsport inaugura su primera tienda formato flagship en la capital chilena ↗La Cuarta · February 17, 2026
Tienda de zapatillas inaugura su “Flagship” en Mall capitalino para ofrecer una nueva experiencia a sus consumidores ↗Majos · February 16, 2026
Belsport inaugura su primera tienda Flagship en Mallplaza Vespucio ↗La Tercera · August 3, 2025
Yáneken, el segundo grupo multimarca del país, quiere seguir comprando: “Somos un agregador de retail” ↗
Frequently asked questions
How long has Belsport existed?
Since 1985, when Pedro Rishmague opened the first Belsport store on Paseo Ahumada, in Santiago. It turned 40 in 2025.
What is the Belsport flagship store like?
It opened in February 2026 on the first level of Mallplaza Vespucio: 290 m² with more than 6,000 units across sneakers and accessories, and a guided path through display zones.
How is Belsport related to Yáneken?
Belsport is one of the two companies that gave rise to Yáneken when it merged with IGS Group in 2020. Bold and Drops were born within Belsport.
Can I buy on belsport.cl and pick up in store?
Yes. belsport.cl offers in-store pickup.