# What's happening at Yáneken - Language: en - Canonical: [https://www.yaneken.cl/en/news](https://www.yaneken.cl/en/news) - Other languages: [Español](https://www.yaneken.cl/noticias) · [简体中文](https://www.yaneken.cl/zh/news) · [Deutsch](https://www.yaneken.cl/de/news) · [Italiano](https://www.yaneken.cl/it/news) Announcements, store openings and how we build our own AI. Press: [prensa@yaneken.cl](mailto:prensa@yaneken.cl) ## Bold opens a new store at Parque Arauco October 2, 2026 The new store, in the Zona Nueva on the first floor, brings together a selection from Nike and Jordan to Salomon and New Balance, with a JOIA corner. [Read more (ES)](https://www.yaneken.cl/noticias/bold-nueva-tienda-parque-arauco) ## Locker Outlet adds four stores in 2026 October 2, 2026 The group's outlet concept arrived at Patio Outlet La Fábrica, VIVO Outlet Parque Los Toros, Mallplaza Premium Outlets Concepción and Parque Arauco. [Read more (ES)](https://www.yaneken.cl/noticias/locker-outlet-cuatro-aperturas-2026) ## Yáneken runs on its own artificial intelligence across all its stores August 29, 2026 The group behind Belsport, Bold and Drops now runs on AI built in-house: four products in production across all its stores. [Read more (ES)](https://www.yaneken.cl/noticias/yaneken-retail-ai-first) ## How we built Iris: the AI that runs our stores over WhatsApp August 29, 2026 No apps, no training: store teams send a photo and get a verdict in under 10 seconds. [Read more (ES)](https://www.yaneken.cl/noticias/asi-construimos-iris) ## Bold: the concept that brought Seoul's energy to Chilean retail August 29, 2026 Yellow lattice facades, Hangul signage and cherry blossoms: this is what Yáneken's bet on streetwear with an identity looks like. [Read more (ES)](https://www.yaneken.cl/noticias/bold-el-concepto-que-trajo-seul) ## Bold opens a new store at Mallplaza Los Dominicos with the Asian Vibes concept August 29, 2026 The new store, on the mall's first floor, is inspired by Asian culture: design, aesthetics and trends in one space. [Read more (ES)](https://www.yaneken.cl/noticias/bold-asian-vibes-los-dominicos) ## HOKA opens its third store in Chile, at Parque Arauco June 4, 2026 151 m² on the second floor, with the running, trail, recovery and lifestyle lines, and a Foot Scanner that measures the foot to recommend the right model. [Read more (ES)](https://www.yaneken.cl/noticias/hoka-tercera-tienda-parque-arauco) ## Belsport opens its first flagship at Mallplaza Vespucio February 16, 2026 290 m² with more than 6,000 footwear and accessory products, and a layout designed for discovery. [Read more (ES)](https://www.yaneken.cl/noticias/belsport-flagship-mallplaza-vespucio) ## Press room - Legal name: YANEKEN RETAIL SPA (YNK) - Origin: Merger of IGS and Belsport - Position: #2 multi-brand retail group in Chile - Stores: 136 in Chile (as of October 2026) - Brands: 11 brands and concepts - Headquarters: Av. Presidente Kennedy 7900, Vitacura, Santiago de Chile - CEO: Sebastian Gebhardt ### Logos - [Blue logo (light backgrounds) · SVG](https://www.yaneken.cl/brand/yaneken-logo-blue.svg) - [White logo (brand backgrounds) · SVG](https://www.yaneken.cl/brand/yaneken-logo-white.svg) Interviews, images and figures: [prensa@yaneken.cl](mailto:prensa@yaneken.cl) ## In the press - [HOKA suma su tercera tienda en Chile y convierte al país en su segundo mercado con presencia oficial en Sudamérica](https://pe.fashionnetwork.com/news/Hoka-suma-su-tercera-tienda-en-chile-y-convierte-al-pais-en-su-segundo-mercado-con-presencia-oficial-en-sudamerica,1840988.html) · FashionNetwork · June 17, 2026 - [Belsport inaugura su primera tienda Flagship en Mallplaza Vespucio](https://www.majos.cl/belsport-inaugura-su-primera-tienda-flagship-en-mallplaza-vespucio/) · Majos · February 16, 2026 - [“Una curatoría elevada”: Grupo Yáneken, uno de los mayores conglomerados multimarca del país, irrumpe en el MUT con una tienda Drops](https://www.theclinic.cl/2025/12/19/una-curatoria-elevada-grupo-yaneken-uno-de-los-mayores-conglomerados-multimarca-del-pais-irrumpe-en-el-mut-con-una-tienda-drops/) · The Clinic · December 19, 2025 - [Team Chile y Oakley cierran alianza de cara a los Juegos Panamericanos](https://www.biobiochile.cl/noticias/deportes/mas-deportes/2023/08/04/team-chile-y-oakley-cierran-alianza-de-cara-a-santiago-2023-favorecera-a-cerca-de-700-atletas.shtml) · BioBioChile · August 4, 2023 - [Grupo Yáneken compra revista urbana Joia](https://www.df.cl/df-mas/coffee-break/grupo-yaneken-compra-revista-urbana-joia) · Diario Financiero · May 20, 2023 - [Yáneken, matriz de Bold, abre tienda de mil metros cuadrados en el Costanera Center, la más grande de la empresa en Latinoamérica](https://forbes.cl/negocios/2022-08-11/yaneken-matriz-de-bold-abre-tienda-de-mil-metros-cuadrados-en-el-costanera-center-la-mas-grande-de-la-empresa-en-latinoamerica/) · Forbes Chile · August 11, 2022 - [Antihuman: nace en Chile una tienda juvenil, consciente, inclusiva y diversa](https://www.emol.com/noticias/Tendencias/2021/10/12/1035174/lanzamiento-tienda-antihuman.html) · Emol · October 13, 2021