# Bold · streetwear with an identity

- Language: en
- Canonical: [https://www.yaneken.cl/en/brands/bold](https://www.yaneken.cl/en/brands/bold)
- Other languages: [Español](https://www.yaneken.cl/marcas/bold) · [简体中文](https://www.yaneken.cl/zh/brands/bold) · [Deutsch](https://www.yaneken.cl/de/brands/bold) · [Italiano](https://www.yaneken.cl/it/brands/bold)

Bold is Yáneken's streetwear chain: sneakers and urban apparel from the leading global brands, for men, women and kids. Inspired by Seoul's retail scene, its identity shows in its yellow lattice facades and its hangul signage.

Its 1,000 m² flagship at Costanera Center, opened in August 2022, is the group's largest store. Beyond its stores, it sells on bold.cl, with in-store pickup.

33 stores

## Categories

- Sneakers
- Apparel
- Accessories

## Brands you'll find

- Nike
- Jordan
- adidas Originals
- New Balance
- Puma
- Salomon
- Carhartt
- Converse
- Dr. Martens
- Levi's
- New Era
- On
- Vans
- Veja

## Online store

[www.bold.cl](https://www.bold.cl/)

[Instagram](https://www.instagram.com/boldchile/)

## Bold milestones

- 2014: Belsport creates Bold and opens its first store, at Parque Arauco. [Bold on Instagram](https://www.instagram.com/p/DeFcTzIJqWe/)
- 2022: Opens its Costanera Center flagship: 1,000 m² on the third floor, with a robotic click & collect system. [Forbes Chile](https://forbes.cl/negocios/2022-08-11/yaneken-matriz-de-bold-abre-tienda-de-mil-metros-cuadrados-en-el-costanera-center-la-mas-grande-de-la-empresa-en-latinoamerica/)
- 2025: Opens at Mallplaza Vespucio, with more than 800 m². [Mallplaza](https://www.mallplaza.com/cl/vespucio/tiendas/bold/index.html)
- 2026: Launches BOLD SUMMER EDITION, its own sneaker culture magazine. [Majos](https://www.majos.cl/bold-summer-edition-la-nueva-revista-que-define-la-cultura-sneaker/)
- 2026: Opens a store at Mallplaza Los Dominicos with the Asian Vibes concept. [Read the story (ES)](https://www.yaneken.cl/noticias/bold-asian-vibes-los-dominicos)
- 2026: Returns to Parque Arauco, the mall where it opened its first store. [Read the story (ES)](https://www.yaneken.cl/noticias/bold-nueva-tienda-parque-arauco)

## Notable stores

- Bold Costanera Center · Providencia: 1,000 m² on the third floor, opened in August 2022, with robotic click & collect and a space dedicated to Retro Basket. [Forbes Chile](https://forbes.cl/negocios/2022-08-11/yaneken-matriz-de-bold-abre-tienda-de-mil-metros-cuadrados-en-el-costanera-center-la-mas-grande-de-la-empresa-en-latinoamerica/)
- Bold Mallplaza Vespucio · La Florida: More than 800 m², opened in August 2025. [Mallplaza](https://www.mallplaza.com/cl/vespucio/tiendas/bold/index.html)
- Bold Parque Arauco · Las Condes: Level 1, Zona Nueva (2026), in the mall where the brand was born. [Read the story (ES)](https://www.yaneken.cl/noticias/bold-nueva-tienda-parque-arauco)
- Bold Mallplaza Los Dominicos · Las Condes: Asian Vibes concept (2026). [Read the story (ES)](https://www.yaneken.cl/noticias/bold-asian-vibes-los-dominicos)

## Where to find us

- Región Metropolitana: 18 stores
- Región de Antofagasta: 2 stores
- Región de Coquimbo: 2 stores
- Región del Biobío: 2 stores
- Región de Los Lagos: 2 stores
- Región de Tarapacá: 1 store
- Región de Valparaíso: 1 store
- Región de O'Higgins: 1 store
- Región del Maule: 1 store
- Región de La Araucanía: 1 store
- Región de Los Ríos: 1 store
- Región de Arica y Parinacota: 1 store

[See all 33 stores with addresses →](https://www.yaneken.cl/en/stores?marca=Bold)

## In the press

- [BOLD SUMMER EDITION: La nueva revista que define la cultura sneaker](https://www.majos.cl/bold-summer-edition-la-nueva-revista-que-define-la-cultura-sneaker/) · Majos · February 20, 2026
- [BOLD abrió su tienda más grande: Está en el Costanera Center y tiene 1.000 m2](https://chocale.cl/2022/08/bold-apertura-tienda-costanera-center-streetwear/) · Chócale · August 14, 2022
- [Yáneken, matriz de Bold, abre tienda de mil metros cuadrados en el Costanera Center, la más grande de la empresa en Latinoamérica](https://forbes.cl/negocios/2022-08-11/yaneken-matriz-de-bold-abre-tienda-de-mil-metros-cuadrados-en-el-costanera-center-la-mas-grande-de-la-empresa-en-latinoamerica/) · Forbes Chile · August 11, 2022
- [Apertura nueva tienda Bold en Costanera Center](https://www.majos.cl/apertura-nueva-tienda-bold-en-costanera-center/) · Majos · August 11, 2022

## Frequently asked questions

### Which brands does Bold sell?

Sneakers and apparel from Nike, Jordan, adidas Originals, New Balance, Puma, Salomon, Carhartt, Converse and Levi's, among others, plus JOIA.

### Where is Bold's largest store?

At Costanera Center, Providencia: 1,000 m² on the third floor, opened in August 2022.

### Where are the Bold stores?

In malls across Chile, including Costanera Center, Mallplaza Vespucio, Parque Arauco and Mallplaza Los Dominicos. The full list is in Yáneken's store directory.

### Can I buy on bold.cl and pick up in store?

Yes. bold.cl offers in-store pickup.